Enhancing the quality of clinical Height & Weight measurement in Vietnam
Seca GmbH is a Germany company that develops, produces, and provide high-precision, reliable modern medical scales and measuring systems for over 180 years. Seca has a strong presence in developed countries and had entered Vietnam market for more than 20 years. However, despite its superior quality that meets strict requirements for a medical product, Seca's market share has not been at the deserved level.
We are doing something differently to bring Seca's brand to the next level.

Vietnam
Healthcare basic statistics
Millions population
Public Hospitals
Private Hospitals
Millions annual medical examinations with insurance covered
Private Clinics
% GDP on healthcare expenditure
We conducted onsite-market survey to re-assess the current medical scale situation.
To our surprise, we discovered that professional medical scales are not practically used in most of the hospitals over the country
Pediatric Hospitals over Vietnam
Current State
Adult Hospitals over Vietnam
Current State
Market Survey Data and other source of BI data were consolidated and further analyzed. That helps us to formulate a strategic roadmap and to plan for the coming years.
Market and Competition Analysis


